Press Release | 03 June 2024

Haier Europe adopts Orange Business Evolution Platform to build a scalable, secure, and responsive infrastructure to support its growth

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  • Cloud-first platform enhances security, visibility and agility
  • Haier’s technology investment focuses on enhanced business performance


Haier Europe, part of Haier Smart Home – number one company globally in major appliances with brands such as Candy, Hoover and Haier – has chosen Orange Business connectivity and IoT services to help innovate its sustainable solutions, while optimizing resource consumption and extending the life of products.

As part of its drive to establish itself as a composable, data-driven enterprise, Haier Europe was seeking a flexible platform to support its vision to be the first consumer choice for smart home solutions. The digital, on-demand, and modular solution proposed by Orange Business contributes to Haier’s design, production, and consumption practices. For example, the company is currently developing an innovative servitization model called ‘pay-per-wash’, which is managed directly by Haier’s apps.

Taking pride in its product innovation, Haier was looking for a cloud-first platform that could align technology with its business objectives to maintain its competitive advantage. Furthermore, Haier was in search of a composable and adaptable network that delivers a complete end-to-end service, with both openness and advanced security.

Orange Business is combining its global cloud connectivity and embedded cybersecurity capabilities to support every step of Haier’s transformation journey. The technology combines a network-as-a-service experience with an open ecosystem to enable Haier to access solutions as needed, all fortified by performance-focused SLAs.

A way of simplifying complexity

With Evolution Platform, Orange Business has defined a roadmap based on orchestrating three pivotal building blocks, which are cloud, connectivity, and cybersecurity. The initial Haier deployment includes Flexible SD-WAN, with Orange Business consultants advising on the underlay and overlay options to best suit the business.

Security is delivered via a protection suite to secure 5,000 users supported by the management skills of Orange Cyberdefense. Orange cloud connectivity provides secure access to multi-clouds via SD-WAN. This is all managed by a customer portal together with a network performance monitoring solution to provide both control and visibility.

“As part of our transformation, we needed a platform that would help us optimize operations and efficiencies within our cloud-first strategy. Orange Business provides us with an agile and composable platform, simplifying cloud connectivity and automation, while being elastic enough to satisfy our dynamic business model and digital ambitions,” explained Simone Pezzoli, Group Chief Digital Technology Officer, Haier Europe. 

“Haier Europe will benefit from our cloud, connectivity, and security expertise through Evolution Platform. This highly optimized platform is designed to accelerate digital transformation while providing high visibility on processes to enhance business performance,” said Francesca Puggioni, Managing Director, Southern Europe, Orange Business. “We are excited for the opportunity to offer this solution to a leading company like Haier Europe and support them in their digital journey.”

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À propos d’Orange

Orange est l’un des principaux opérateurs de télécommunications dans le monde, avec un chiffre d’affaires de 39,7 milliards d’euros en 2023 et 128 000 salariés au 30 septembre 2024, dont 71 000 en France. Le Groupe servait 292 millions de clients au 30 Septembre 2024, dont 253 millions de clients mobile et 22 millions de clients haut débit fixe. Ces chiffres ont été retraités à la suite de la déconsolidation de certaines activités en Espagne liées à la création de la co-entreprise MASORANGE. Le Groupe est présent dans 26 pays (y compris les pays non consolidés).
Orange est également l’un des leaders mondiaux des services de télécommunications aux entreprises multinationales sous la marque Orange Business. En février 2023, le Groupe a présenté son plan stratégique « Lead the Future », construit sur un nouveau modèle d’entreprise et guidé par la responsabilité et l’efficacité. « Lead the Future » capitalise sur l’excellence des réseaux afin de renforcer le leadership d’Orange dans la qualité de service.

Orange est coté sur Euronext Paris (symbole ORA) et sur le New York Stock Exchange (symbole ORAN).
Pour plus d’informations (sur le web et votre mobile) : www.orange.com, www.orange-business.com et l’app Orange News ou pour nous suivre sur X : @presseorange.

Orange et tout autre produit ou service d’Orange cités dans ce communiqué sont des marques détenues par Orange ou Orange Brand Services Limited.