Orange believes that Artificial Intelligence will only truly matter if it serves a purpose to humankind and addresses people’s most essential day-to-day needs. Making AI useful to people and the society is key for Orange, which is why the company has decided to put AI at the heart of its innovation model, as stated in the company’s Engage2025 strategic plan. AI, and data, will support the company’s growth and support its social and environmental goal, through 3 main priorities: making networks smarter, improving operational efficiency and reinventing customer experience.
Orange, through its enterprise branch Orange Business Services, also helps corporate customers benefit from AI and data, and transform their business through innovative customer experience services, the optimisation of business processes, consulting and cybersecurity services.
Orange’s AI values:
- Orange believes that AI must serve human beings and meet the most essential needs of their everyday life. It will open up new opportunities for the individual, the society and the planet.
- AI must be well-thought-out, and should be inclusive, responsible (respecting both the data security and the privacy of the user) and. This means:
- Developing business practices to improve our ability to detect and/or correct the various issues with some AI systems such as bias and results that aren’t easily explainable;
- Ensuring the use of well targeted, good quality data sets, under the right data governance.
- AI must contribute to the Group’s objective of achieving carbon neutrality by 2040, by helping reduce energy consumption in our networks and datacentres despite the explosion of usages.
