In France alone, it is estimated that more than 100 million mobile phones end up unused in drawers. These objects are made of plastic and glass, as well as non-renewable natural materials that are essential to preserve.
To give everybody a chance to reduce the environmental impact of their mobile devices, Orange is launching a vast awareness-raising campaign. The Group plans to announce this in France on 27 September 2020 through a dedicated campaign running across television, print press and on digital media.
This campaign will also be rolled out in each of the European countries where the Group is present: Belgium, Luxembourg, Moldova, Poland, Romania, Slovakia and Spain.
As we all have the means to take action, several programmes intended to give a second life to mobile devices will be rolled out in Europe. In particular, a recycling programme will be available in all stores across Europe. Depending on the country, customers will also be able to buy refurbished products, sell their old mobile or have it repaired at Orange points of sale.
The battle against climate change is a daily challenge and every little counts. The French website bienvivreledigital.orange.fr supports users with their use of digital technology and shares all the best practices to ensure responsible consumption.