Press Release | 03 June 2024

Haier Europe adopts Orange Business Evolution Platform to build a scalable, secure, and responsive infrastructure to support its growth

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  • Cloud-first platform enhances security, visibility and agility
  • Haier’s technology investment focuses on enhanced business performance


Haier Europe, part of Haier Smart Home – number one company globally in major appliances with brands such as Candy, Hoover and Haier – has chosen Orange Business connectivity and IoT services to help innovate its sustainable solutions, while optimizing resource consumption and extending the life of products.

As part of its drive to establish itself as a composable, data-driven enterprise, Haier Europe was seeking a flexible platform to support its vision to be the first consumer choice for smart home solutions. The digital, on-demand, and modular solution proposed by Orange Business contributes to Haier’s design, production, and consumption practices. For example, the company is currently developing an innovative servitization model called ‘pay-per-wash’, which is managed directly by Haier’s apps.

Taking pride in its product innovation, Haier was looking for a cloud-first platform that could align technology with its business objectives to maintain its competitive advantage. Furthermore, Haier was in search of a composable and adaptable network that delivers a complete end-to-end service, with both openness and advanced security.

Orange Business is combining its global cloud connectivity and embedded cybersecurity capabilities to support every step of Haier’s transformation journey. The technology combines a network-as-a-service experience with an open ecosystem to enable Haier to access solutions as needed, all fortified by performance-focused SLAs.

A way of simplifying complexity

With Evolution Platform, Orange Business has defined a roadmap based on orchestrating three pivotal building blocks, which are cloud, connectivity, and cybersecurity. The initial Haier deployment includes Flexible SD-WAN, with Orange Business consultants advising on the underlay and overlay options to best suit the business.

Security is delivered via a protection suite to secure 5,000 users supported by the management skills of Orange Cyberdefense. Orange cloud connectivity provides secure access to multi-clouds via SD-WAN. This is all managed by a customer portal together with a network performance monitoring solution to provide both control and visibility.

“As part of our transformation, we needed a platform that would help us optimize operations and efficiencies within our cloud-first strategy. Orange Business provides us with an agile and composable platform, simplifying cloud connectivity and automation, while being elastic enough to satisfy our dynamic business model and digital ambitions,” explained Simone Pezzoli, Group Chief Digital Technology Officer, Haier Europe. 

“Haier Europe will benefit from our cloud, connectivity, and security expertise through Evolution Platform. This highly optimized platform is designed to accelerate digital transformation while providing high visibility on processes to enhance business performance,” said Francesca Puggioni, Managing Director, Southern Europe, Orange Business. “We are excited for the opportunity to offer this solution to a leading company like Haier Europe and support them in their digital journey.”

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About Orange

Orange is one of the world’s leading telecommunications operators with revenues of 39.7 billion euros in 2023 and 128,000 employees worldwide at 30 June 2024, including 72,000 employees in France. The Group has a total customer base of 285 million customers worldwide at 30 June 2024, including 246 million mobile customers and 21 million fixed broadband customers. These figures have been restated to account for the deconsolidation of certain activities in Spain following the creation of MASORANGE. The Group is present in 26 countries (including non-consolidated countries).
Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. In February 2023, the Group presented its strategic plan 'Lead the Future', built on a new business model and guided by responsibility and efficiency. 'Lead the Future' capitalizes on network excellence to reinforce Orange's leadership in service quality.

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