A large-scale co-construction process
Orange's purpose was co-developed with the support of all its employees in order to express the Group's collective vision in France and around the world. Orange also sought out contributions from all its internal and external stakeholders, including employee representatives, Board members, NGOs, think-tanks, customers, authorities, subcontractors and investors.
This methodology would not have been possible without the considerable involvement of the Group’s employees, who contributed through a two-part process:
- Firstly, by responding to a question on the role that Orange plays in society as a whole. This question was put to employees in June 2019 by Stéphane Richard via Twitter and prompted more than 15,000 interactions and proposals in one month;
- Secondly, a consultation was held with employees to jointly put-together the Group’s purpose. As a result, over 130,000 votes and 2,300 contributions were compiled through the multilingual mobile application, Toguna. This allowed for a large-scale sourcing of information enabling the consultancy Wemean to develop a common thread.
Orange has always upheld a strong philosophy to put people before technology, promoting a committed and accountable business model before its employees, customers and society as a whole. The Group’s #HumanInside philosophy is the foundation of this approach.